Features and functions of cardboard or paper packaging

Packaging plays a vital role for a brand, ensuring that products are delivered safely and securely and leaving a positive impression (provided you follow a good strategy) on customers.  Whether it is a small company or an established brand, packaging, in addition to its main function of protecting the product during shipment, also has other more branding-focused benefits such as protecting the brand's reputation, communicating its values and providing an unforgettable customer experience .

A clear example can be seen with DS Smith ePack's sustainable and customisable solutions, as companies can adopt packaging that not only serves practical purposes in terms of shipping the product to their customer, but also reinforces their brand identity.

Cardboard packaging is a versatile and indispensable tool for businesses. Its characteristics make it a leading choice for packaging across various industries:

-Personalisation. From custom labelling to branded designs, cardboard packaging can be tailored to reflect your brand identity. 
-Sustainability. Cardboard packaging is eco-friendly, offering recyclable and biodegradable options that align with modern concerns around environmental issues.
-Safety and durability. Designed to protect fragile and perishable goods, double-wall cardboard boxes, like those offered by DS Smith ePack, ensure items remain secure during transit. 
-Adaptability. Cardboard packaging comes in various sizes and formats, accommodating the specific needs of different products.
-Cost-effectiveness. Lightweight yet sturdy, cardboard packaging is efficient to produce and transport, offering businesses an affordable solution.

Not all packaging is created equal, and businesses require tailored solutions based on their products and logistics. DS Smith ePack offers a variety of packaging types designed to meet your unique needs:

-Cardboxes. Ideal for heavier items, combining strength with sustainability.
-Postal boxes. A reliable choice for businesses looking to ship products efficiently.
-Mailing bags and envelopes. Although these are paper, it is also interesting to know that they are suitable for smaller or flat items, these options ensure safe delivery with a minimum of materials.
-Bespoke boxes. Perfect for creating a personalised unboxing experience.

By learning more about DS Smith ePack's extensive collection, you can find packaging that fits your needs and brand values. 

Your packaging is often the first interaction customers have with your brand, making it a critical touchpoint in the customer journey. A carefully designed packaging solution enhances product presentation, elevates your brand image, and contributes to a memorable unboxing experience.

Beyond aesthetics, packaging plays a functional role in ensuring that products are delivered safely and sustainably. Companies can also take advantage of seasonal opportunities, such as Black Friday (or other retail campaigns), by optimising their packaging strategy to handle high-volume shipments.

At DS Smith ePack, we focus on creating solutions that are not only practical, but also aligned with your branding and environmental goals. With customisation options, durable materials and sustainable practices, your packaging solutions make your business stand out while meeting customer expectations.

Cardboard packaging is not just a container: it's an essential part of your branding and logistics strategy.