Packaging is more than just a container for your product; it's a powerful tool to shape your brand's image and customer perception. When done right, packaging can elevate your brand, create a memorable unboxing experience, and foster customer loyalty. Let's explore how you can leverage packaging to improve your brand image.

Your packaging is the first physical interaction that your customers have with your brand. It's an opportunity to make a great impression and communicate your brand's values, personality, and quality. Every element of your packaging, from the materials used to the design and messaging, should reflect your brand identity. But in addition to this, packaging allows the customer to have a positive view of the brand, and very importantly, to remember it.

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A brand must know how to present itself to its customers, and what better way to do this than to present itself in a simple, visual and clear way. This is where packaging comes into play. This is one of the many marketing actions, or rather brand strategies to work on brand image.

At DS Smith ePack we know that packaging is a key part of communicating your brand and how to bring it closer to your customers, and depending on the needs and requirements of your brand, we can help you.

Knowing how to express your brand, or rather your brand image, is another piece of the puzzle within your strategy that you need to consider. But do you know how?

To do so, you must take into account:

● Imagery: The images, as well as logos, you use on your packaging should be high-quality and relevant to your brand. They can help to tell your brand's story and create an emotional connection with your customers.

● Typography: The fonts you choose should align with your brand's personality. A sleek, modern font might suit a tech company, while a handwritten script could be perfect for a handmade goods brand.

● Colours: Your brand's colour palette should be consistent across all touch points, including packaging. Colours evoke emotions and can help to reinforce your brand's message.

● Simplicity: Sometimes, less is more. A clean, minimalist design can create a sophisticated and premium feel.

It is no easy task for a brand to be remembered, but it is not impossible either. Making your customer remember you as a brand is also part of packaging

● Unboxing experience: Consider how your customer will feel when they open your package. Will they be excited, intrigued, or delighted? Use elements like sizzlepak® in your colour boxes to create a visually appealing and memorable unboxing experience.

● Sustainability: Consumers are increasingly conscious of environmental issues. Using sustainable packaging materials can help to enhance your brand's reputation and appeal to eco-conscious customers.

First impressions count. Your packaging is often the first thing a customer sees, so make it count. Well-designed packaging can create a positive first impression on your customer, guaranteeing future sales, so think about future sales, work on the first impression and build customer loyalty.

But not only that, another factor that also counts is seasonality, an example of this is the Christmas season, perfect for adapting your brand's packaging to these dates.

A brand image on packaging is not only about looking ‘pretty’ or ‘curious’, but also about your customer feeling identified with it.

If you know all the important points for your customer, such as values, habits, preferences, lifestyle, etc., you must link them to your brand, so that they feel identified, and therefore, buy your products.

So think, packaging is your ‘cover letter’ to a consolidated customer because not only are they buying a product they need, but the brand thinks the same way they do and they feel identified.

Another point you should not forget is your competition. Observe them, know what they are doing and what they are not doing. As a result of this research you will get many answers that can be applied to your strategy.

After all this, it's time to create the packaging for your brand. But how?

At DS Smith ePack, as experts in packaging, here are some tips you should follow:

● Bespoke packaging: Our bespoke packaging service allows you to create custom packaging that perfectly reflects your brand. We can help you with everything from design to production, ensuring that your packaging is both functional and visually appealing.

● Colour coordination: Use our sizzlepak® or the tissue paper to add a pop of colour to your packages and reinforce your brand's colour palette.

● Custom boxes: Our colour boxes can be customized with your logo, branding, and messaging.

● Sustainable materials: Choose from a variety of sustainable materials, such as recycled cardboard and biodegradable fillers, to create eco-friendly packaging.

By investing in high-quality packaging that aligns with your brand identity, you can create a memorable unboxing experience and build a loyal customer base.