Customise packaging: how to get custom boxes made

In e-commerce, personalised packaging is not just a detail, but a strategic move that defines your brand, as we have discussed before on this blog.

However, customised packaging offers the opportunity to elevate your business in a crowded marketplace, ensuring that customers connect with your products in a meaningful way. Whether you ship your products in eco-friendly cartons, add unique designs to your shipping boxes or incorporate branded tape, customisation ensures that your brand makes a long-term impression on your customers. Thoughtful packaging can also contribute to a more cohesive brand experience, reinforcing your company’s identity at every customer touchpoint.

Customised packaging goes beyond aesthetics (that much is clear to us): it is an investment in the future of your brand. These are the main advantages of customised packaging:

-Brand reinforcement and differentiation. Customised and personalised packaging allows your company to differentiate itself from the competition, showcasing its unique identity and values through a carefully designed product.
-Improved customer experience and perceived value. A well-designed unboxing user experience creates excitement and increases the perceived value of your product, driving customer loyalty. The unboxing experience can be a shareable moment, leading to organic marketing through social media.
-Functional optimisation and sustainability. Tailor-made packaging helps reduce excess material, conforms to green initiatives and ensures your products are shipped safely. It can also reduce shipping costs by eliminating unnecessary bulk.
-Boost marketing impact. Branded packaging doubles as advertising - turning your boxes into mobile billboards that reach countless potential customers.
-Encourages repeat business. Memorable packaging increases the likelihood of repeat purchases and word-of-mouth recommendations.
-Act as a strong storytelling tool. Additionally, customised packaging can be a powerful storytelling tool. It allows brands to communicate their mission, values, or product origins through printed messages, QR codes linking to behind-the-scenes content, or even limited-edition designs that celebrate milestones. This added layer of engagement helps create deeper connections between brands and customers, turning packaging into an interactive and meaningful brand experience.

DS Smith ePack simplifies the process of creating custom packaging tailored to your company's needs. Its custom carton solutions offer a wide range of designs, sizes and eco-friendly options, ensuring both functionality and sustainability.

To customize and request a quote for your brand's packaging with DS Smith ePack is as simple as:

1. Access our Bespoke packaging page.

2. Fill in the form with the requested information and you will also have a space to determine how you want the packaging customized.

The response time to your budget request is 24 hours. In addition, you will have a Sale rep to follow up the whole process of your brand's packaging customization.

DS Smith ePack’s expert team works closely with you to deliver customised solutions that align with your brand’s goals. Whether you need sturdy shipping boxes, luxury packaging, or sustainable alternatives, they offer flexible solutions to meet your demands.

Your packaging is an extension of your brand. It should reflect your values, resonate with your target audience and complement your product. Incorporating small but impactful details —whether in design or packaging material, for example—demonstrates thoughtfulness and commitment to sustainability. Elements like personalised inserts, eco-friendly inks, or unique opening mechanisms can set your brand apart.

By combining the insights above with expert solutions from DS Smith ePack, you can craft packaging that not only protects your products but also reinforces your brand's message. And remember, the unboxing experience matters—explore tips for creating the best unboxing moments and how packaging plays a crucial role in marketing.

Customised packaging isn’t just a box—it’s an opportunity to build connections, deliver excellence, and leave a lasting impression.