Amandeep Panglin grew up using natural oils to care for her hair, a common practice in Indian households. But she found that in the UK, hair oil was either hard to come by, or full of chemicals she didn’t want. Amandeep wasn’t finding what she wanted in the marketplace, so she decided to start
E-commerce is continuing to grow and flourish within global marketplaces every year. In the United Kingdom, the e-commerce market will reach a value of $268 billion by 2021, increasing at an average of nearly 10% between 2017 and 2021. And within Europe, e-commerce sales are projected to expand at an annual rate of 7.3%.
For an e-commerce business, few moments are more pivotal than the instant your customers receive your package in the mail. What do they see and feel when they unwrap the packaging? Is it excitement and anticipation? Or is it disappointment and annoyance? First impressions matter, and there are no do-overs. A negative or underwhelming