E-commerce is continuing to grow and flourish within global marketplaces every year.
In the United Kingdom, the e-commerce market will reach a value of $268 billion by 2021, increasing at an average of nearly 10% between 2017 and 2021. And within Europe, e-commerce sales are projected to expand at an annual rate of 7.3%.
This growth spurt is good news for online retailers of all sizes. People are shopping online for everything from clothing and beauty products to books to electronics – and there’s no sign of e-commerce growth slowing down any time soon.
But an increasingly competitive marketplace also means you have to work harder to set your business apart. It’s not enough to sell great products. You also need to make each order feel special, memorable and on-brand. And the most important way you can do this is by investing in branded packaging for your e-commerce business.
Let’s tackle a few of the most common questions and concerns about branded packaging.
Why does the packaging matter so much?
You only get one chance to make a great first impression. And as an online retailer, your packaging becomes an essential extension of your brand.
Until your customers receive their order in the mail, they have exclusively interacted with your company and products through a screen. The packaging is their first physical contact with your brand. What story does it tell? What image does it project? What feelings does it inspire? Branded packaging – on custom printed cardboard boxes, for example – creates a special unboxing experience for your customers.
Do customers even care about packaging
In short, yes. According to the 2016 Dotcomist eCommerce Packaging Study, packaging has a strong influence on brand perception and buying habits:
- 68% said branded or gift-like packaging makes the brand seem upscale, and 61% said premium packaging gets them excited about receiving the package
- 50% said branded or gift-like packaging makes them more likely to recommend a product to friends
- 44% said premium packaging reinforces that the product was worth the cost
- 40% of shoppers said they’d be “somewhat more likely” or “much more likely” to buy from an online retailer again if their order came in premium packaging
We’re a small e-commerce with a modest budget – how can we afford branded packaging?
You don’t have to spend a fortune to create beautiful branded packaging. Yes, when you personalise your packaging, you will pay slightly more per unit than if you ordered plain boxes. But it’s now easy and affordable to order custom printed cardboard boxes or use creative, cost-effective options like coloured boxes, personalised labels and handwritten notes. And branded packaging isn’t a frivolous expense; it’s a wise investment.
Benefits of branded packaging
A polished, professional look:
Premium packaging elevates your brand’s image, increasing the perceived value of your products and enabling your company to hold its own among larger competitors.
Brand recognition and loyalty:
Customers connect your packaging with your brand. If they like what they see, they’re more excited about coming back for more. Custom printed boxes help customers remember, with a simple visual reminder, how much they love your brand.
A memorable unboxing experience:
Don’t underestimate the power of the “wow” factor in your branded packaging. A package that is delightful to open encourages customers to share their excitement with their friends, whether through word-of-mouth recommendations or social media photos and videos.
How Branded Packaging Works For Our Customers
We love seeing how our customers personalise their packaging to deliver excitement and happiness in every order.
Alex from OneNine5 told us: “So far the feedback has been awesome! The best indicator is people uploading their unboxing experience via their Instagram stories and tagging @OneNine5. You instantly see the logo on the box, which maintains brand consistency. With the power of social media today, everyone is keen to align to a brand that represents their values and outlook –and we see it as a big plus that people appear to relate to the OneNine5 this way.”
Read the full story on OneNine5’s custom packaging.